K-pop group ATEEZ cleverly tied their ongoing storyline into a comeback announcement. On April 23, admirers in Hongdae, South Korea, and Madrid, Spain, noticed mysterious ATEEZ posters. When they scanned the QR codes, they found out the group is releasing new music in July by means of an unlisted video clip.
ATEEZ works by using its storyline to announce its comeback in a resourceful way
Lots of K-pop songs movies are portion of a much larger storyline instructed all over months and frequently decades. Though not all teams partake in complex storylines, they’re however an additional way to hook supporters and go away them wanting much more when finished nicely.
BTS weaved an emotional storyline all over their tunes movies for a long time ending with 2019’s webtoon, Preserve Me. Considering that their debut on KQ Leisure in 2018, ATEEZ has presented an powerful storyline to lovers about multiple dimensions, good and negative members, and an ominous pirate ship.
A single of the main aspects of ATEEZ’s storyline is HALATEEZ, the members’ dark personas from a diverse dimension. In 2019’s “Hala Hala” music video clip, enthusiasts have been very first introduced to them.
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HALATEEZ returns via posters and a QR code – ‘Wake up earth. Are you there? It’s time’
Wearing all black with unique hats, the image of HALATEEZ is uncomplicated to location. This earlier weekend, In Madrid and Hongdae, lovers understood specifically what they were on the lookout at when they observed mysterious posters pop up.
On the posters, a silhouette of HALATEEZ with their black hat and silver chains can be witnessed on 1 facet. On the other facet, the text reads, “Wake up. Wake up entire world.” It continues, “Are you there? It is time.”
When admirers scanned a QR code, an unlisted video clip pops up. The title of the movie is “Wake up, The Entire world.” ATEEZ supporters will identify the person in white on an previous television display screen. The display screen is positioned in what appears to be an deserted management home.
Soompi noted, “music and art are supposedly banned in HALATEEZ’s planet the clandestine, “underground” nature of the announcement suits properly with their story.”
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ATEEZ supporter suggests, ‘this is these kinds of a neat way to announce a comeback and get us all hyped up’
The reaction has been pleasure and awe for supporters fortunate plenty of to come across the unlisted comeback teaser. K-pop supporters are notoriously hard on labels, but KQ Amusement is garnering significant praise in the YouTube responses for this inventive strategy.
“I am in enjoy with KQ advertising crew. Severely this is these a great way to announce a comeback and get us all hyped up.” One more wrote, “The fact that they are the first inventive agency to do this is creating me the happiest particular person amongst all kpop followers.”
“Oh my god KQ internet marketing is surreal. I believe we’re going to enter an era that will never ever be neglected,I definitely come to feel like this period is going to be a little something unexplainable but unbelievably special.”
1 supporter praised ATEEZ’s storyline, “I hope one working day KQ will release a e-book about ATEEZ’s Universe, mainly because it’s like a Harry Potter sequence and I would gladly invest in it and study it to my future youngsters.”
Similar: ATEEZ’s Wooyoung Wounded on Tour, Exits Stage Mid-Performance
