ATEEZ Announce July Comeback With QR Code and an Unlisted Teaser

K-pop group ATEEZ cleverly tied their ongoing storyline into a comeback announcement. On April 23, admirers in Hongdae, South Korea, and Madrid, Spain, noticed mysterious ATEEZ posters. When they scanned the QR codes, they found out the group is releasing new music in July by means of an unlisted video clip. 

ATEEZ | Rebecca Sapp/Getty Visuals for The Recording Academy

ATEEZ works by using its storyline to announce its comeback in a resourceful way 

Lots of K-pop songs movies are portion of a much larger storyline instructed all over months and frequently decades. Though not all teams partake in complex storylines, they’re however an additional way to hook supporters and go away them wanting much more when finished nicely. 

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