‘The Batman’s Accomplishment on HBO Max Proves Warner Bros’ Working day & Date Release Tactic Was an Epic Failure

Lots of studios experimented with distribution techniques for motion pictures during the pandemic. This concerned releasing movies on top quality VOD (online video-on-demand) or just dropping films straight to streaming providers. Warner Bros. made the attention-grabbing choice to launch their full slate of 2021 movies on HBO Max on the exact working day as theaters for no more cost. Even though they absolutely acquired subscribers, the videos experienced at the box business office. The latest good results of The Batman on HBO Max proves that Warner Bros. produced the completely wrong final decision. 

HBO Max day and date movies did not execute properly at the box office

Robert Pattinson | Cindy Ord/WireImage

This experiment started in December 2020 with Marvel Lady 1984 and ended in December 2021 with The Matrix Resurrections. In total, Warner Bros. launched 17 films in theaters and on HBO Max. Even though some had been thriving in equally sorts, it was couple of and far among. 

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