Rob Dyrdek bought his start off in the leisure business as a skateboarder. His first MTV look was in November 2006 on Rob & Big. The actuality present followed Dyrdek and his bodyguard, the late Christopher “Big Black” Boykin. The entrepreneur hasn’t still left the community given that.
MTV has a plethora of plans they could rerun. Don’t forget courting exhibits like Next and Room Raiders? With so lots of throwback selections, a lot of people surprise: Why is Ridiculousness the only show ever on MTV? As it turns out, there are a handful of factors.
‘Ridiculousness’ MTV timetable looks a little preposterous
If you tuned to MTV suitable now, you are going to likely discover an episode of Ridiculousness. The Dyrdek-hosted present attributes fail compilations identified on the world-wide-web.
With support from Chanel West Coast and Sterling “Steelo” Brim, the comedy present helps make a mockery of these videos. It’s like an edgier variation of America’s Funniest Home Films.
Individuals have extensive voiced their impression about MTV constantly demonstrating reruns of Ridiculousness. “I truly think that this male has dust on just one of the executives at MTV because this is utter ridiculousness,” TikTok user mtvsthewrld_ says. “He obtained that complete community in a headlock.”
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It would be exciting if Dyrdek did have some dirt. But there are more rational causes powering MTV’s determination to play so many reruns of Ridiculousness.
‘Ridiculousness’ stays just one of the most common reveals in the United States
According to The New York Times, Ridiculousness was the 13th most common show in the United States in 2016. It was most well-liked in “rural Alaska, New Mexico and Montana.”
Other spots, like Washington, D.C., Atlanta, and San Francisco, didn’t find Ridiculousness all that enjoyable. Even now, in June 2020, Range reported MTV aired Ridiculousness for 113 of their 168-hour lineup.
‘Ridiculousness’ cast and content material appeals to a mass audience
Ridiculousness has a mass enchantment which is comforting to a lot of viewers. At least which is how Tanya Giles, the basic supervisor and head of written content approach and programming for ViacomCBS’s amusement and youth division spelled out it to The Ringer.
“Since MTV commenced operating the demonstrate in giant chunks, [it has] noticed repeat viewers jump from two times a 7 days to six instances a 7 days,” claims Giles. MTV’s viewership has increased 21% thanks to the “stacks of Ridiculousness.“
Robert Thompson, a Syracuse professor of tv and pop tradition, studies equivalent findings. “Ridiculousness is equally absurd for grandma as it is for the 10-yr-outdated,” he advised the outlet. “There’s a broad kind of charm in a way that maybe Jersey Shore and The Osbournes and The True Globe and unquestionably music videos and TRL would not have [achieved].”
‘Ridiculousness’ is a charge-effective show for MTV to produce
MTV associates for Ridiculousness did not reply to our request for remark by the time of publication. But when you feel about it, pretty small goes into filming Ridiculousness.
Absolutely sure there is lights and talent and a digicam crew on established, but the footage they are chatting about is all crowd-sourced. In the meantime, other MTV hits like The Challenge or Jersey Shore can expense an arm and a leg to deliver.
Ridiculousness essentially markets alone, as well. The content material is conveniently shareable, generating it right away additional relatable.
https://www.youtube.com/check out?v=TfHKAlMBukQ
In a planet where YouTube and TikTok reign supreme, the bite-dimension articles highlighted on Ridiculousness will only proceed to sustain mass attraction. And MTV is familiar with this.
The songs tv community has been evolving for a long time, catering to its ever-shifting audience’s needs. Reshowing blocks of the system on a loop is MTV’s way of indicating: “This is who we are now — remain a when, we assure you’ll have exciting.”
All in all, taking part in reruns of Ridiculousness seems to be an quick win for MTV. They have their funds makers with demonstrates like Jersey Shore: Family members Vacation and The Challenge. But Ridiculousness gives the community the stability it wants to keep applicable in a environment exactly where streaming principles supreme.
Capture episodes of Ridiculousness pretty a great deal all 7 days. It’s virtually the only present MTV has slated to air on Sunday.
